Hi, I'm Tanya.

I’m a Sr. Program Manager and Account Director with 10+ years of experience leading integrated marketing campaigns for global brands—including Google, Spotify, Expedia, and Samsung.

I’m currently embedded with Google’s Platforms & Devices team delivering digital-first product marketing campaigns that drive engagement, retention, and growth. My work spans strategy, creative execution, and cross-functional leadership, often sitting at the intersection of UX, product, and marketing.

What sets me apart is my ability to bring order to complexity—connecting dots across teams, channels, and objectives to keep projects moving and outcomes clear. I lead with clarity, foster collaboration, and stay grounded in impact.

Areas where my expertise shines.

Strategic Leadership

I bring focus to the chaos. Whether it’s aligning teams or driving decisions, I lead with clarity, ask the right questions, and keep everyone moving toward a shared goal.

Operational Thinking

I focus on building processes, workflows, and systems that help teams operate effectively. It’s about clarity in the day-to-day, problem solving, and creating structures that support efficiency, scale, and continuous improvement.

Cross-Functional Collaboration

I’m fluent in the language of design, product, engineering, and research. I connect the dots, create shared understanding, and turn big ideas into results — even when things are ambiguous.

Content Strategy

I build content strategies that support business goals and drive action. From messaging frameworks to multi-channel content plans, I focus on creating value for the audience while meeting the needs of the business.

User-Centered Thinking

I advocate for the user — not just through copy, but through structure, flow, and intent. I use research, data, and content principles to guide strategy and make sure we’re solving the right problem.

Go-To-Market Execution

I connect strategy to execution. I work across teams to bring campaigns, launches, and narratives to life — from positioning and messaging to content plans, creative briefs, and performance tracking.

Measurement & Optimization

I focus on what works. I track performance, learn from the data, and iterate fast. Content isn’t a one-and-done — it’s a system that gets smarter over time.

Filter

Google Pixel Fold

Google Earth Day

Spotify Premium

Shawn Mendes Foundation

McDonalds Happy Meal – Pokémon

Toyota Hybrid

Who I've collaborated with.

Direct Clients
Agencies

Ready to take the next step and work together?

Contact Me