During my four years at Candy Digital, our team partnered with Isobar Toronto to develop an array of Rich Media Lightbox ads for their client, General Motors. One of the more notable Lightbox campaigns I led was for the 2018 Chevrolet Colorado. The banner, which expands to full screen on user interaction showcases the versatility of the Chevrolet Colorado as you navigate through four unique environments.
An integral role of mine was to ensure we were executing clean code in order to achieve high quality animation with seamless transitions. This involved working directly with the developers, monitoring their code every step of the way while adhering to technical/functional specifications.
Deliverables
- Rich Media HTML Lightbox Banners
Responsibilities
- Digital Project Management
- Client relationship management
- Scope/budget/timeline development
- Resource management
- QA & creative critique
- Technical and functional specifications management
- Packaging & reporting
