I worked with the Google Store team to develop the CRM 2022 Earth Day retail moment, which showcased a variety of products that focus on how customers can use Google’s products to live a more sustainable lifestyle.
Working closely with the creative, strategy, and development teams, we were able to create two global email moments that educated users on Google’s approach to sustainability and featured a series of product modules that detailed energy savings, recycled materials, and other planet-friendly benefits.
Deliverables
- Email (US & ROW)
Responsibilities
- Project management
- Creative content development
- Resource planning
- Messaging strategy
- Client management
- QA
