Google Pixel Fold

I had the opportunity to collaborate on the creative development and deployment of the Pre-order Announce email for Google Pixel’s first foldable phone. The email effectively communicates the key benefits of the Fold, including its durable design, multitasking capabilities, entertainment features, and advanced camera technology. The combination of clear messaging and captivating visuals helps highlight these KSPs to potential customers.

The email’s interactive hero module stands out as a prominent feature, effectively introducing users to the thin and pocket-size design of the product through interactive elements. Users are able to engage directly with navigation to explore various postures of the Fold. This interactive approach has been proven to enhance user experience, foster engagement, and yield higher click-through rates and conversions.