I recently collaborated with Saatchi & Saatchi Toronto to manage the design and banner development of Toyota’s “Why Hybrid” campaign. The campaign, which takes a very humanistic approach exhibits why the Toyota hybrid is the perfect vehicle for so many Canadians. This is exemplified through a series of images and hand-written messages of owners’ experiences.
The project from its inception was well organized so the creative development phase ran smoothly from start to finish. Whilst managing client expectations on an ongoing basis, I was continually defining, communicating, implementing and monitoring quality standards on all deliverables.
Deliverables
- Layout Design
- HTML5 Animated Banners
Responsibilities
- Digital Project Management
- Timeline & budget development
- Resource planning
- Status reporting
- Creative input/review
- Client relationship management
- QA & packaging
